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What are backlinks?
A backlink is a link from one site pointing to another site, the more relevant backlinks a site has pointing to it, the higher the site will rank on Google for the keywords it's been optimised for.
Think of a backlink like a shout out, if a famous person where to shout you out on Instagram, you'd get more followers and people would value that shout out as a highly relevant important one. It works the same way for backlinks, if a high ranking site such as Facebook, Twitter or Instagram where to shout you out Google bots would see this as highly relevant and important.
Backlinks for SEO
Backlinks are a vital part of SEO and help your site to appear in Google search engines for a variety of keywords, however having relevant, interesting content that people will find valuable and share, will also help increase your sites rankings as Google would see your sites content as relevant.
To put it simply:
Backlinks are a very important part of SEO and there's many ways to get backinks pointing to your site, the best SEO companies will employ a variety of different methods to get backlinks pointing to your site.
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